Graphic Designer specialized in lettering, typography, calligraphy and illustration. Graduated with a Bachelor in Graphic Design from Universidad Anáhuac México Norte, a Master of Advanced Design and Illustration by IDEP and a Master of Advanced Typography at EINA.
Specialized in Calligraphy and Lettering under the instruction of Keith Adams, Oriol Miró, Ivan Castro and Laura Meseguer. Graduated from the first General Calligraphy Course at Visions, Barcelona. Recently obtained a Diploma with Distinction from TypeParis, a Type Design program in France.
I am proudly Mexican and I live in Barcelona, a city that has opened its doors to me and where I’ve discovered what has now become my passion: drawing letters.
My life and my efforts have been focused on learning and developing this craft, which I apply in various projects, mainly branding & graphic identity, packaging, editorial and illustration.
I use letterforms as a mean to develop strong tailor made visual identities that help brands and institutions to connect authentically with their audience.
At the same time I develop my personal work as an illustrator and letterer which is strongly linked to my culture and roots. Mexico is always present: its richness and its colors. Letters are always at the heart of my work, either to tell a story or to become one with the image.