Lettering

Year 2020

Lettering piece and Logo redesign in collaboration with Socio studio for the campaign #comparteelsecreto of @aragonalimentos and @gobaragon aimed to promote the food produced in the area. This campaign has an international impact, so I developed this lettering in 5 different languages.

The brand used a typeface that simulates the manual letter but with incorrect proportions and a contrast that made it totally unreadable considering that the logo had to work in a very wide range of sizes in its different applications so I developed 5 script lettering logos with better readability and better use.