Paty Medrano

Lettering

Year 2020

Custom Logotype and Branding for Paty Medrano. Psychologist specialized in parenting and maternity. What Paty had clear is that she wanted a warm and close image without seem childish, although her specialty is parenting and motherhood, her direct clients are not the children but the parents. After a first calligraphic exploration the final piece is a monoline script lettering that gives a warm and close image, on the other hand we choose a more sober color palette that reflects confidence and security.