Mabel takes its inspiration from letterforms found on a Dwiggins Book cover from 1937.

The interplay between vertical stress and the softness of the hand-drawn details gave the text a dynamic and expressive texture that immediately caught our attention. 

During the design process we engaged in a calligraphic study using a broad brush, reinter preting the shapes by varying the rotation angle. This approach introduced sharp angles alongside soft terminals, creating a unique visual rhythm.