Lettering

Year 2020

Custom Logotype process and exploration for Aranda Studio in Barcelona, a Design Agency focused on ethics and efficiency. The brief was to create a custom logo that seems to be made of a continuous line but based on the geometric structure of a grotesque typeface. To achieve that, I explored first-script lettering in different weights and without contrast. Then we decided to maintain the script structure but combined this with the proportions and moderate contrast of a geometric typeface.